SCHEDULO
Better Bookings for Appointment Management
Better Bookings for Appointment Management
Development tools
Deliverables
Product Design
Icon & Illustration
Prototype
Project timeline
2025
What we do
Research
Web App
Mobile App
We started this project with a simple question; What if booking management could be smarter, more seamless, and fully connected?
Most platforms today only cover the basics booking, payment, and staff schedules. But they still leave business owners juggling multiple tools just to manage daily operations.
We set out to explore a modern, AI-powered solution that brings everything into one place. A platform that not only handles bookings, staff, services, and payments but also supports marketing, ad creation, and website building.
Our goal is to create a complete, efficient system that simplifies how service-based businesses operate so they can focus more on delivering their work, not managing it.
We started this project with a simple question; What if booking management could be smarter, more seamless, and fully connected?
Most platforms today only cover the basics booking, payment, and staff schedules. But they still leave business owners juggling multiple tools just to manage daily operations.
We set out to explore a modern, AI-powered solution that brings everything into one place. A platform that not only handles bookings, staff, services, and payments but also supports marketing, ad creation, and website building.
Our goal is to create a complete, efficient system that simplifies how service-based businesses operate so they can focus more on delivering their work, not managing it.
Objective
The objective of Schedulo was to design an all-in-one booking and business management platform that goes beyond basic scheduling. We aimed to unify bookings, staff management, payments, customer data, and growth tools into a single system reducing the need for multiple disconnected tools.
At the same time, the platform needed to remain intuitive and approachable for service-based businesses of all sizes, enabling owners and staff to manage daily operations efficiently without added complexity
The Challenge
Balancing Complexity with Simplicity
Our biggest challenge was finding the right balance between offering robust features and maintaining a clean, intuitive experience.
Designing for Multiple User Roles
We designed a personalized yet consistent experience, ensuring clear permissions, visibility, and ownership across roles.
Defining the Role of AI in Everyday Actions
The challenge was finding where AI truly adds value automating admin work, generating insights, and supporting users with control.
Seamless Data Integration Across Modules
We had to map complex data relationships (like how a booking could trigger marketing actions or staff updates) without making the system feel fragmented.
The Solution
Unified Core System
Centralized bookings, staff schedules, services, customers, and payments into a single, connected platform, ensuring data stays consistent across all modules.
AI-Assisted Operations
Integrated AI to automate repetitive admin tasks, generate insights, and recommend actions supporting users without removing control or transparency.
Role-Based Experiences
Created tailored experiences for different user roles, with clear permissions and visibility, ensuring each user only sees what’s relevant to their responsibilities.
Integrated Growth Tools
Built in marketing, ad creation, and website management tools directly into the platform, removing the need for external tools and disconnected workflows.
Seamless End-to-End Flow
Connected the full journey from discovery and booking to checkout, follow-ups, and retention so every interaction feels smooth and intentional.
Our Development Process
Our Development Process
Our Development Process
Competitor Research & Insights
Title section
To establish a strong foundation, we conducted in-depth research into Appointment Management platforms such as Timely, Fresha, and Square. This analysis helped us identify industry benchmarks, uncover usability patterns, and pinpoint opportunities to differentiate Schedulo through clearer navigation, features, and a more polished user experience.
We select 3 app for our research.
Timely
Timely
Appointment Management Payment Integration
Fresha
Fresha
Booking Platform Marketing Tools
Square
Square
Scheduling POS & Payments
Building a Strong Visual Identity
Building a Strong Visual Identity
Building a Strong Visual Identity
Building a Strong Visual Identity
Defines how the logo is applied to maintain a clear and consistent brand identity.
Building a Strong Visual Identity
Defines how the logo is applied to maintain a clear and consistent brand identity.
Building a Strong Visual Identity
Defines how the logo is applied to maintain a clear and consistent brand identity.
Typography System
We chose Manrope as the primary typeface to establish a modern, tech-forward identity that feels both approachable and professional. With its geometric shapes and clean structure, Manrope enhances readability while bringing a distinctive character to the interface.
Typography System
We chose Manrope as the primary typeface to establish a modern, tech-forward identity that feels both approachable and professional. With its geometric shapes and clean structure, Manrope enhances readability while bringing a distinctive character to the interface.
Typography System
We chose Manrope as the primary typeface to establish a modern, tech-forward identity that feels both approachable and professional. With its geometric shapes and clean structure, Manrope enhances readability while bringing a distinctive character to the interface.
Defining the Brand Colors
We curated a purposeful color palette to represent Schedulo’s identity — combining professionalism with approachability. The primary colors convey trust and clarity, while accent tones add energy and emphasis throughout the interface.
Defining the Brand Colors
We curated a purposeful color palette to represent Schedulo’s identity — combining professionalism with approachability. The primary colors convey trust and clarity, while accent tones add energy and emphasis throughout the interface.
Defining the Brand Colors
We curated a purposeful color palette to represent Schedulo’s identity — combining professionalism with approachability. The primary colors convey trust and clarity, while accent tones add energy and emphasis throughout the interface.
Iconography
We implemented a consistent and minimal icon style to support clarity and usability across the platform. Using a dual-tone design system, the icons enhance visual hierarchy without overwhelming the interface. Each icon is carefully selected to align with Schedulo’s tone functional, modern, and user-friendly ensuring quick recognition and intuitive navigation.
Iconography
We implemented a consistent and minimal icon style to support clarity and usability across the platform. Using a dual-tone design system, the icons enhance visual hierarchy without overwhelming the interface. Each icon is carefully selected to align with Schedulo’s tone functional, modern, and user-friendly ensuring quick recognition and intuitive navigation.
Iconography
We implemented a consistent and minimal icon style to support clarity and usability across the platform. Using a dual-tone design system, the icons enhance visual hierarchy without overwhelming the interface. Each icon is carefully selected to align with Schedulo’s tone functional, modern, and user-friendly ensuring quick recognition and intuitive navigation.
System Icon
Iconography is subtle, functional, and neutral designed to guide users through actions with clarity and zero distraction.
System Icon
Iconography is subtle, functional, and neutral designed to guide users through actions with clarity and zero distraction.
System Icon
Iconography is subtle, functional, and neutral designed to guide users through actions with clarity and zero distraction.
Services Icon
Service iconography is more distinctive and standout while keeping it simple for easy scanning.
Services Icon
Service iconography is more distinctive and standout while keeping it simple for easy scanning.
Services Icon
Service iconography is more distinctive and standout while keeping it simple for easy scanning.
Illustration
Our illustration style is clean, friendly, and purposeful — designed to complement the interface without distracting from core functionality. Used sparingly across onboarding, empty states, and key user moments, the illustrations reinforce clarity and approachability while aligning with RecruitSmart’s overall visual language.
Illustration
Our illustration style is clean, friendly, and purposeful — designed to complement the interface without distracting from core functionality. Used sparingly across onboarding, empty states, and key user moments, the illustrations reinforce clarity and approachability while aligning with RecruitSmart’s overall visual language.
Illustration
Our illustration style is clean, friendly, and purposeful — designed to complement the interface without distracting from core functionality. Used sparingly across onboarding, empty states, and key user moments, the illustrations reinforce clarity and approachability while aligning with RecruitSmart’s overall visual language.
Design consistency is achieved through a 12-column grid system.
By following this structure, we create consistent designs that elevate user experience and deliver a refined look.
Size 1440 x 1024 - Unit Pixel
Design consistency is achieved through a 12-column grid system.
By following this structure, we create consistent designs that elevate user experience and deliver a refined look.
Size 1440 x 1024 - Unit Pixel
Design consistency is achieved through a 12-column grid system.
By following this structure, we create consistent designs that elevate user experience and deliver a refined look.
Size 1440 x 1024 - Unit Pixel
Wireframe - From Ideas to Structure
Lorem ipsum dolor sit amet consectetur. Mollis sed consectetur molestie scelerisque scelerisque faucibus scelerisque vel. Elementum urna ipsum pellentesque interdum. Malesuada semper pellentesque urna fringilla.
Wireframe - From Ideas to Structure
Lorem ipsum dolor sit amet consectetur. Mollis sed consectetur molestie scelerisque scelerisque faucibus scelerisque vel. Elementum urna ipsum pellentesque interdum. Malesuada semper pellentesque urna fringilla.
Wireframe - From Ideas to Structure
Lorem ipsum dolor sit amet consectetur. Mollis sed consectetur molestie scelerisque scelerisque faucibus scelerisque vel. Elementum urna ipsum pellentesque interdum. Malesuada semper pellentesque urna fringilla.
Foundations of the Interface
Low-fidelity layouts that define hierarchy, content structure, and user flow, allowing teams to focus on functionality and decision-making before visual styling and detailed interactions are introduced.
Foundations of the Interface
Low-fidelity layouts that define hierarchy, content structure, and user flow, allowing teams to focus on functionality and decision-making before visual styling and detailed interactions are introduced.
Foundations of the Interface
Low-fidelity layouts that define hierarchy, content structure, and user flow, allowing teams to focus on functionality and decision-making before visual styling and detailed interactions are introduced.
Create, Group & Resechdule Appointment
Easily manage your client bookings, create, group, or reschedule appointments with just a few clicks.
Create, Group & Resechdule Appointment
Easily manage your client bookings, create, group, or reschedule appointments with just a few clicks.
Create, Group & Resechdule Appointment
Easily manage your client bookings, create, group, or reschedule appointments with just a few clicks.
We want to make it easy to reschedule appointments directly from the appointment details page, with the system automatically creating and sending a notification to the customer.
We want to make it easy to reschedule appointments directly from the appointment details page, with the system automatically creating and sending a notification to the customer.
We want to make it easy to reschedule appointments directly from the appointment details page, with the system automatically creating and sending a notification to the customer.
Confirm online booking, Issue deposit & Book next
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Confirm online booking, Issue deposit & Book next
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Confirm online booking, Issue deposit & Book next
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Add Deposit
Easily manage deposits to help reduce no-shows and minimize last-minute appointment cancellations, while encouraging customer commitment.
Add Deposit
Easily manage deposits to help reduce no-shows and minimize last-minute appointment cancellations, while encouraging customer commitment.
Add Deposit
Easily manage deposits to help reduce no-shows and minimize last-minute appointment cancellations, while encouraging customer commitment.
Book Next
The “Book Next” button allows salon owner to create a follow-up appointment by simply selecting a new date and time.
Book Next
The “Book Next” button allows salon owner to create a follow-up appointment by simply selecting a new date and time.
Book Next
The “Book Next” button allows salon owner to create a follow-up appointment by simply selecting a new date and time.
Peak Hours Management, Handling Cancellations
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Peak Hours Management, Handling Cancellations
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Peak Hours Management, Handling Cancellations
Manage every step of the booking process seamlessly, from confirmation to follow-up scheduling
Manage Workload and Shift with AI
Automate workload management and shift creation using AI analytics to distribute work evenly across staff.
Manage Workload and Shift with AI
Automate workload management and shift creation using AI analytics to distribute work evenly across staff.
Manage Workload and Shift with AI
Automate workload management and shift creation using AI analytics to distribute work evenly across staff.
Cancellation and Refund
Handle appointment cancellations and refunds through structured workflows that keep customers notified and financial records up to date.
Cancellation and Refund
Handle appointment cancellations and refunds through structured workflows that keep customers notified and financial records up to date.
Cancellation and Refund
Handle appointment cancellations and refunds through structured workflows that keep customers notified and financial records up to date.
Creating Waitlist & adding waitlist as Appointment
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and clients satisfied.
Creating Waitlist & adding waitlist as Appointment
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and clients satisfied.
Creating Waitlist & adding waitlist as Appointment
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and clients satisfied.
Use waitlists to organize interested customers and automatically offer newly available time slots when openings occur.
Use waitlists to organize interested customers and automatically offer newly available time slots when openings occur.
Use waitlists to organize interested customers and automatically offer newly available time slots when openings occur.
Add preferred times and services in advance, allowing waitlist entries to be converted into confirmed appointments with a single click
Add preferred times and services in advance, allowing waitlist entries to be converted into confirmed appointments with a single click
Add preferred times and services in advance, allowing waitlist entries to be converted into confirmed appointments with a single click
Checkout & Send Receipt
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and your clients satisfied.
Checkout & Send Receipt
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and your clients satisfied.
Checkout & Send Receipt
Easily manage and convert waitlisted clients into confirmed bookings. Turn cancellations into new opportunities by filling open slots in just a few clicks, keeping staff schedule efficient and your clients satisfied.
Cart and Checkout provide a clear, streamlined way to review selected products, manage quantities, and complete payments efficiently. The flow is designed to minimize friction, keep totals transparent, and ensure a smooth transition from selection to payment.
Cart and Checkout provide a clear, streamlined way to review selected products, manage quantities, and complete payments efficiently. The flow is designed to minimize friction, keep totals transparent, and ensure a smooth transition from selection to payment.
Cart and Checkout provide a clear, streamlined way to review selected products, manage quantities, and complete payments efficiently. The flow is designed to minimize friction, keep totals transparent, and ensure a smooth transition from selection to payment.
Manage customer details, feedback and get insight
Centralize customer profiles and feedback, and use built-in insights to make more informed decisions about customer experience.
Manage customer details, feedback and get insight
Centralize customer profiles and feedback, and use built-in insights to make more informed decisions about customer experience.
Manage customer details, feedback and get insight
Centralize customer profiles and feedback, and use built-in insights to make more informed decisions about customer experience.
Track individual performance and set clear targets, allowing salon owners to monitor progress, motivate staff, and support consistent improvement.
Track individual performance and set clear targets, allowing salon owners to monitor progress, motivate staff, and support consistent improvement.
Track individual performance and set clear targets, allowing salon owners to monitor progress, motivate staff, and support consistent improvement.
Manage Team Shift and Daily Target
Manage team shifts and daily targets in one place, helping salon owners balance workloads, track performance, and keep operations aligned with business goals.
Manage Team Shift and Daily Target
Manage team shifts and daily targets in one place, helping salon owners balance workloads, track performance, and keep operations aligned with business goals.
Manage Team Shift and Daily Target
Manage team shifts and daily targets in one place, helping salon owners balance workloads, track performance, and keep operations aligned with business goals.
Create staff shift with a single help from AI analyzing workload for each staff.
Create staff shift with a single help from AI analyzing workload for each staff.
Create staff shift with a single help from AI analyzing workload for each staff.
Managing Customer Portal Web
Built-in website for salon owner to provide homepage for their customer to explore list of service and book appointment
Managing Customer Portal Web
Built-in website for salon owner to provide homepage for their customer to explore list of service and book appointment
Managing Customer Portal Web
Built-in website for salon owner to provide homepage for their customer to explore list of service and book appointment
The Create Interview flow streamlines the coordination process—making it easy for your team to stay organized, reduce manual work, and focus on meaningful conversations with top candidates.
The Create Interview flow streamlines the coordination process—making it easy for your team to stay organized, reduce manual work, and focus on meaningful conversations with top candidates.
The Create Interview flow streamlines the coordination process—making it easy for your team to stay organized, reduce manual work, and focus on meaningful conversations with top candidates.
Manage campaign & social ads
Create social media ads directly from the platform with AI powered ads builder
Manage campaign & social ads
Create social media ads directly from the platform with AI powered ads builder
Manage campaign & social ads
Create social media ads directly from the platform with AI powered ads builder
Select goals, customize media design, base on the business needed
Select goals, customize media design, base on the business needed
Select goals, customize media design, base on the business needed
Budget & payment built-in into the platform for no hassle process
Budget & payment built-in into the platform for no hassle process
Budget & payment built-in into the platform for no hassle process
Staff Mobile App, for Easy Work Management, Profile & More
All appointment centralized in calendar page fr easy review, view details, confirm and request reschedule
Staff Mobile App, for Easy Work Management, Profile & More
All appointment centralized in calendar page fr easy review, view details, confirm and request reschedule
Staff Mobile App, for Easy Work Management, Profile & More
All appointment centralized in calendar page fr easy review, view details, confirm and request reschedule
Create social media ads directly from the platform with AI powered ads builder
Create social media ads directly from the platform with AI powered ads builder
Create social media ads directly from the platform with AI powered ads builder
Viewing Personal Performance Metrics & setting personal goals
Find out how staff perform, and set goal to achive
Viewing Personal Performance Metrics & setting personal goals
Find out how staff perform, and set goal to achive
Viewing Personal Performance Metrics & setting personal goals
Find out how staff perform, and set goal to achive
Staff can view detailed performance of each week, create target and view recommendation base on AI analytic to boost performance
Staff can view detailed performance of each week, create target and view recommendation base on AI analytic to boost performance
Staff can view detailed performance of each week, create target and view recommendation base on AI analytic to boost performance
Staff can view detailed performance of each week, create target and view recommendation base on AI analytic to boost performance
Time off, shift, reimburse all that staff need in one place
All the other menu to support staff are accessible from the more menu
Time off, shift, reimburse all that staff need in one place
All the other menu to support staff are accessible from the more menu
Time off, shift, reimburse all that staff need in one place
All the other menu to support staff are accessible from the more menu
Organize weekly shifts, select team members, and manage schedule changes with clear, efficient controls.
Organize weekly shifts, select team members, and manage schedule changes with clear, efficient controls.
Organize weekly shifts, select team members, and manage schedule changes with clear, efficient controls.
Organize weekly shifts, select team members, and manage schedule changes with clear, efficient controls.
Manage Your Leave & Requests
Easily view your remaining leave balance and submit time-off requests in a few simple steps.
Customer Landing Page
Customer can land on the custom landing page to explore salon service, and sign up to book and appointment
Customer Landing Page
Customer can land on the custom landing page to explore salon service, and sign up to book and appointment
Customer Landing Page
Customer can land on the custom landing page to explore salon service, and sign up to book and appointment
Website Section
Homepage that include everything customer want to see. Services, Location, Product, easily accessible in one place
Website Section
Homepage that include everything customer want to see. Services, Location, Product, easily accessible in one place
Website Section
Homepage that include everything customer want to see. Services, Location, Product, easily accessible in one place
Booking Section
Select preferred date, staff, and sign up to book an appointment, Book appointment and add it to customer preferred calendar
Booking Section
Select preferred date, staff, and sign up to book an appointment, Book appointment and add it to customer preferred calendar
Booking Section
Select preferred date, staff, and sign up to book an appointment, Book appointment and add it to customer preferred calendar
