In the redesign, our goal was to keep the clarity of the old layout while injecting far more visual depth and storytelling. Specifically, we:

Highlighted Real Usage:
Introduced product screenshots or dashboard mockups, letting visitors immediately see the platform’s functionality.

Expanded Social Proof:
Added multiple testimonials and relevant brand or partner logos, showing Affensus’s credibility across diverse use cases.

Enriched Feature Sections:
Replaced simple bullet points with dedicated content blocks—examples, visuals, and short descriptions—to better demonstrate each feature’s purpose and benefits.

Refreshed the Aesthetic:
Adopted cleaner, lighter design elements with modern typography and human-centric imagery, reinforcing a friendly SaaS vibe.

Enhanced the Pricing Narrative:
Kept the tiered pricing structure but articulated each plan’s standout benefits—such as “AI coupon generation” or “monitoring alerts”—so visitors can easily identify which tier matches their needs.

By combining stronger visuals, clearer feature explanations, and more compelling social proof, the updated Affensus site guides prospects from initial curiosity to deeper interest, making it easier for them to understand the tool’s advantages and commit to a plan.