Australia
Deliverables
Style Guide
Visual Direction
User Interface
Interaction Design
Project timeline
2020
What we do
Research
Visual Design
Interaction Design
Objective
Modernizing the Design. A Fresh LookDeconetwork needed a design update. The goal was simple: make the interface look modern. The software serves multi-decorator print shops, and the design needed to reflect today's industry standards.
The Challenge
Time for Change
The Problem:
Deconetwork's design was old and out of step with the needs and expectations of its users. It looked behind the times.
What It Meant:
Users Struggled: The old design made things more complicated than they needed to be.
Bad for Business: The outdated look could push potential clients towards competitors with a more up-to-date appearance.
The Need:
Deconetwork had to move forward. The design had to be fresh and modern to keep up with the industry and to keep users happy and engaged.
The Solution
Misalignment with Industry Standart:
Incongruity with Modern Aesthetics: The existing design no longer resonated with the dynamic and innovative nature of the print industry. From color palettes to iconography, the visual elements failed to mirror the creativity and energy of the multi-decorator print shops that were the target audience.
Lack of Responsiveness: The interface's outdated design translated into a lack of adaptability across various devices, restricting users in an age where flexibility is paramount.
User Experience Challanges:
Navigational Complexity: The dated design led to a cluttered user interface, complicating navigation. What should have been intuitive became a maze, slowing down workflows and hindering efficiency.
Lack of Responsiveness: The interface's outdated design translated into a lack of adaptability across various devices, restricting users in an age where flexibility is paramount.
The Result
The new UI reflects a contemporary visual language, utilizing a refined color palette and sleek typography that enhances readability and engagement. Navigation has been simplified, making it effortless for users to explore the app's features and functionalities.
This redesign hasn't just been about aesthetics; it's also improved functionality. Intuitive placement of elements and streamlined interactions have significantly improved user workflow. The user feedback we've received is testament to this success, with users expressing delight in the ease of use and overall appeal.
UX Research
Competitive research
UX Design
User flow
Wireframe
UI Design
Visual direction
Web App design
Icon
Web App design responsive
Prototyping
Advance prototype
