altezza
United Republic of Tanzania
Deliverables
Desktop Web app
Icon & Illustration
Project timeline
2023
What we do
UX Audit
UX Research
UI Design
UX Design
Objective
Altezza Travel, one of the youngest and largest travel companies in the country, aims to design a user-friendly interface that enhances the salesperson’s workflow, incorporates a modern design aesthetic, and infuses “safari vibes” to reflect their industry. Picture an interface with playful elements to make an 8-hour workday more engaging and visually captivating for the sales team.
The Challenge
The main challenge we faced during the redesign process was creating a visual concept that was not only more visually appealing but also easier to navigate and modern, while incorporating a safari vibe into the UI. At the same time, we needed to find a way to present information effectively, ensuring agents could manage inquiries more smoothly.
The Solution
In essence, the solution we’re working on involves breaking down the information structure on each page, then reorganizing it based on the priority of the data that needs to be displayed according to the information we’ve gathered. We’re also developing a new design concept that meets the needs of being simple, modern, and attractive.
“I want to add a bit of “Safari vibes” since we work in the safari industry. Maybe we could add a bird sitting on the interface ot the face of a honey badger. Something that will make the 8-hour job routine more attractive for the sales person”
Aleksandr Andreichuk
Founder, Altezza
“Our current challenge is trying to make the platform highly informative for the salesperson, but it feels overwhelming. We’re unsure how to improve it”
Aleksandr Andreichuk
Founder, Altezza
The Result
The main issue we identified during this project was the overwhelming amount of information displayed without considering its hierarchy, leaving users feeling overloaded.
By refining the layout to make it cleaner, selecting colors for each element based on the weight of its information, and organizing the hierarchy more effectively, we were able to enhance the user experience of the Altezza web app. This improvement ensures that the goals of achieving a more modern, attractive, and informative design are met—without overwhelming users with excessive information.
UX Research
Competitive research
UX Design
User flow
Wireframe
UI Design
Visual direction
Landing Page
Icon
Responsive
Prototyping
Advance prototype